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The AI visibility glossary.
The terms we use in reports and on this website, explained without smoke.
- GEO
- Generative Engine Optimization: the discipline of getting AI search engines to recommend your business in their answers.
- SRO
- Semantic Retrieval Optimization: our five-layer method to be retrievable and citable by the models, with real measurement.
- AI presence
- Percentage of AI answers where your business gets mentioned, out of the total answers measured.
- Consulta objetivo
- A real question a potential customer would ask an AI and where you want to appear. We measure 50, chosen with you.
- Share of voice
- Your percentage of mentions against your competitors in the same queries. Who owns the conversation.
- Entity
- How the model understands your business: name, activity, area and services, defined consistently on and off your website.
- Schema
- Structured code (JSON-LD) that describes your business to machines: the language models read you in without ambiguity.
- Fuente citada
- A page or profile a model extracts or vouches information about you from: your Google profile, directories, reviews, press.
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